Rubén Colmenares
Project STRATEGY

Buy-vs-Build framework

The corporate framework GM Mexico now uses to decide what to build.

I authored GM Mexico’s Buy-vs-Build framework — the decision lens now applied to new AI initiatives before money or engineering time is committed. It forces the questions that actually determine whether building is worth it: is the capability differentiating or commodity, what does ownership cost over time, and can a vendor’s roadmap be trusted with something core.

Half the value of an AI engineering practice is knowing when not to build. A public adaptation of the general principles (no corporate IP) is planned for the writing section.

← All projects